Tags
Deliverable
Date
May 2, 2024 → May 9, 2024
Phase
Ideation
Timeline
Week 1
The technology needs to be:
- described in terms that are meaningful to non-scientists (what it does rather than how it works)
- substantiated by stating what is different and commercially promising.
Capability vs Specification
- Capability is a characteristic of the technology that allows the product in which the technology is embedded to perform something useful.
- Specification is a measurable performance parameter enabled by the capability.
Focus on the uniqueness:
- This will help establish the foundations for being able to capture the value that your innovation can create
- Describe and justify the level of uniqueness for your capabilities
To sustain competitive advantage, the product concept development needs to be based on capabilities for which the technology provides an advantage.
The clear understanding of the unique differences offered by the technology, when compared to existing (or in development technologies) is key for the development of the product concept.